The Clash have opened a, wait for it, pop-up shop in Soho to promote the release of their new box set. It’s only open for a couple of weeks, and I happened to be in the West End yesterday so paid a quick visit, joining a crowd made up entirely, and unsurprisingly, of middle-aged men.
I wasn’t actually expecting a great deal, but was pleasantly surprised by what I found. While the upstairs is essentially a Clash mini-mart, flogging copies of the band’s albums as well as the Sound System box, the downstairs is more like a mini-museum of Clash memorabilia, featuring the iconic alongside pleasing ephemera.
So while the biggest draw was the buggered bass guitar that Paul Simonon is seen smashing on the cover of London Calling…
… I rather preferred witty juxtapositions like this, which places a punk-referencing pizza box alongside a Vince Taylor LP.
A long cabinet acts like a timeline of the band’s history, crammed with ephemera relating to the band personally and politically, but also to the musical and literary influences they were absorbing along the way. So the section around the time of, say, Sandinista!, is full of South American political paraphernalia, lyric sheets and cassettes of the music they were discovering, while further along, at the time of Combat Rock, it’s all about cowboys and indians, and the US military. It was a bit like the Bowie V&A show in miniature with a better developed sense of humour, and ably demonstrated that the three-dimensional, technicolor world of rock and roll offers huge potential for entertaining and informative exhibitions when handled with the right blend of respect and irreverence. One day, one hopes, somebody will do a Beatles exhibition that works along similar lines.
Other items of interest included the Clash’s map of the world, Paul Simonon’s certificate of appreciation from the Guardian Angels, the hand-written lyrics to “Guns Of Brixton” and an old beat box, with rather touching home-made cassettes. Everything is offered entirely without explanation, which is part of the fun. Check it out.
Black Market Clash, 75 Berwick Street, W1. Open until September 22.