One of my favourite recent commissions was for Norwegian Air’s magazine, N, who asked me to write text accompanying Jan Klos’s terrific photographs of East London pubs that, as he says, “capture a distinctly British culture that is facing extinction.” The article is here.
I visited several pubs, interviewing the landlords about the difficulties of running a pub in London. “London’s pub landlords are tightrope walkers,” I wrote. “Maintaining a delicate balance between tradition and innovation.” What fascinated me about successful pubs was how they balanced their role as “a communal living room” as Pauline Forster, formidable landlord for The George Tavern described it, with their need to draw custom by programming events, from the ubiquitous pub quiz to the more avant-garde offerings at somewhere like the Jamboree on Cable Street. Even that is not always enough, and the George is under threat of development.
All the pubs had been photographed by Jan for his project, the Photographic Guide To The Pubs Of East London. He explained to me via email how it came about:
“I was looking for a project and I was playing with the idea of examining London’s tourism industry. The idea of photographing pubs was born from (believe it or not) cycling by Parliament Square and Big Ben and watching all the tourists. I really hate crowds and landmarks. There’s much more to London than Big Ben, double decker buses and telephone booths and I wish more tourists would see that.
I thought of all the tourists who come to London following travel guides full of landmarks and return with home with exactly the same boring photographs as everyone who has ever visited. I felt it a duty to show them what they are missing out on. Around the time I started plotting the project, more and more articles started appearing in the press about gentrification, pub closures and the death of East London. I’m a massive fan of East London’s pubs and slowly a way in to my project took shape.
I thought it made perfect sense to combine a “tourist guide” idea with a documentary approach to capture a distinctly British culture that is facing extinction. It gives insight into London’s pubs as a good tourist guide would, but, most importantly, it documents these fantastic institutions and groups of people – “families” – who run them. The family portrait approach I have taken also highlighted how close the teams are and how strongly they feel about their survival: many of the staff I encountered have other jobs but still do an odd day of work in the pub, just because they enjoy being part of a close-knit community.”